Professional Biography Profile

                      JOE OCHOA, CFEE                      
- President –

Festivals, Special Events, Economic Tourism Development

 Mr. Joe Ochoa specializes in developing large scale Venues, Concerts, Festivals and Special Events, with over 23 years of Marketing and Promotion experience and has created and produced national, regional and city wide Celebrations. His background includes working and developing entertainment properties for various cities including arenas, entertainment parks and festival parks. He has worked with Mexican, Italian, German, Polish, Indian, African, Irish, Arabic, and Asian communities in the USA with many of his events recognized as the largest ethnic events in the country.

Mr. Ochoa established and Co-founded the IFL--the first indoor professional (arena) football league in Texas. He helped launch football franchises in the cities of San Angelo, Lubbock, Corpus Christi, Amarillo, El Paso, Odessa and San Antonio, Texas. 

In 1998, as Executive Director of Buccaneer Days, Corpus Christi, Texas, he was instrumental in increasing revenues and events 300%. His background includes 18 years as Assistant Director for Summerfest in Milwaukee, Wisconsin. This annual 14 day event is a 32 million dollar festival, and is the largest entertainment property in the World with over 450 music acts performing over a two week period. 

Currently, Mr. Ochoa is a marketing consultant and partner with  three companies  headquartered in Dallas/San Antonio, Texas and Clearwater Beach, Florida. He is President/Partner of International Sports Group, LLC, a national multi-sports group; President of Family Festivals & Entertainment, Inc., a company with festival holdings in San Antonio and Dallas, Texas;  and President/Principal of JOEB, an international trading and investment company in Clearwater Beach, Florida.      

Present Assignments 
Black Art Beverage Tour- 20 City tour (pending 09)
Mission San Jose - House Giveaway Festival San Antonio, Texas
Starfest Showcase Tour – Dallas Convention Center, Texas
Starfest Showcase Tour- San Antonio, Texas
Hot Air Balloon Festival- Dallas, Texas.            
                                                                                                                                   


                 
                                                                                          

Professional Biography Profile

BILL PLETCH
- Sr. Vice President - 
Logistics, Operations, Special Projects/ Producer

Mr. Bill Pletch, Vice President, Special Event Coordinator and Consultant has over 20 years of experience in management, negotiations, marketing and sales. He has traveled extensively, both nationally and internationally, and has been involved in multiple corporate and governmental negotiations with various ministries.

From the Princess Grace Benefit Ball featuring Frank Sinatra and the San Antonio Pope John visit, he has formulated and implemented various marketing and sales programs and provided humanitarian support for many children’s organizations in the United States, the Caribbean and South America. He has produced various musical tours including Nelly, Usher, Frankie Beverly & Maze, Anita Baker and Patti Labelle.

Mr. Pletch has secured production arrangements, promoted and orchestrated some of the largest music festivals, concerts, sporting events and charitable fundraisers throughout the United States. He has extensive creative skills and the practices to implement, oversee and develop new projects in any environment.

He is the event coordinator for AUAAG and was involved in the coordination for Roy Jones Jr. to visit Africa with the President of Kenya and various sponsors. He has extensive creative skills and the practices to implement, oversee and develop new projects in any environment.

Present  Assignments                                                                                                                                World Soccer Tour- Cotton Bowl, Dallas / Houston, Texas
Starfest  Showcase Tour – Dallas Convention Center, Texas
Hot Air Balloon Festival- Dallas, Texas
National Latino Festival- TBA
Funk Fest -TBA


    

Professional Biography Profile

NATALIE SCHOLBERG, MS APR
-Vice President- 
Event Branding & Sponsorship Fulfillment

Natalie Scholberg has delivered Public Relations, Advertising and Sales Promotional support to a number of brands across multiple industries over more than 25 years. Responsibilities have included domestic and international planning/executing of Marketing Communication tactics resulting in lead generation and brand awareness for top line growth. She has directed various campaigns and programs, efficiently deploying internal/third-party resources for on-time, on-quality and on-budget results. She created a national brand campaign/promotion that resulted in more than one million consumer responses. Some of the brands she has supported include:

Consumer Retail and Direct Sales

Malibu Lights, Intermatic Timers, L’Eggs Hosiery, Parklane Hosiery, Sparkling Spring Water Co., Mary Kay Cosmetics, Keri Lotion

Financial  and Professional Services

PNC Mortgage, Washington Mutual Home Loans, Saxon, SilverEdge Systems Software, Bonestroo Engineering, Osmond Insurance

Not-for-Profit

Z-Wave Alliance of Manufacturers, Midwest Baptist Conference, PRSA of Suburban Chicago

Business-to-Business

Intermatic, Inc., McLane Co., Southland Distribution, Certified Grocers